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The Ordinary expands its lineup to include concealers.
January 2, 2021
By: Happi Staff
With a solid foundation built on, well, foundation, The Ordinary will launch a 36-shade concealer collection on January 19. Concealers will retail for $5.80 each and be available on TheOrdinary.com and later, at Ulta Beauty. The formulas were created to meet the needs of consumers who use concealers in multiple ways: around the eye area, to camouflage blemishes and to contour. Company executives note that while color cosmetics sales plunged during the pandemic, demand for skin care products ...
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